TikTok has been discovered to on a skyrocketing growth wave so we have decided to look into the growing wave of TikTok and how to earn from it.
Have you noticed the growing wave of TikTok? TikTok is a social media platform used for creating, sharing and discovering short videos. This app is used by young people as an outlet to express themselves through singing, dancing, comedy, as well as lip-syncing.
It also allows users to create videos and share them across an entire community. It’s owned by the Chinese media company Douyin. Not only is the number of people using TikTok increasing, but the amount of time users spend on the app is also increasing.
You must be curious how and why TikTok has been able to gain popularity among the youths. First off, we shall take a look at the factors that have seen the rise in popularity of this social media platform.
Easy for content creators to use.
First of all, take note that TikTok is a short video-sharing social network and it has a shocking user base of over a billion people yet it is still growing. TikTok’s main enticing feature is that it has built-in recording and editing options, which are various as well.
This makes it easy for content creators to quickly record, edit, and post their video content on the platform. It also enables content creators to make their videos go viral in a few quick steps once used correctly.
Very Entertaining and Addictive.
The theme of the TikTok game is authenticity and engagement, and with TikTok’s ever-evolving suite of content creation tools, formats, and trends, brands have no shortage of inspiration or incentive to create content that’s so entertaining, it’s practically contagious.
Mind Blowing Algorithms.
TikTok can be quite mind-blowing. Content on TikTok shows up on a users’ “For You Page,” or FYP and the content that shows up on your FYP is generated based on your past activity and current interests. In addition to the FYP, there’s also a “Discover” section where users can search for specific accounts, hashtags, and sounds, as well as view trending videos and trending hashtags.
If you are viewing videos on TikTok and you quickly scroll past a video, you will notice that related content will not show up on your For you Page again. In a short period of using TikTok, it is able to take note of your interests and the videos you have less interest in hence making your FYP tailored according to your interests.
If you are an ardent user of TikTok, then you know just how advanced its algorithm is. TikTok’s algorithm is able to learn what you like and what you’re interested in based on your previous activity.
Unbeatable marketing campaign.
TikTok’s fast growth is partly because of their smart marketing campaign. ByteDance, who own TikTok, have advertised TikTok virtually everywhere that young people hang out. They have even gone as far as advertising their site on opposition social sites, such as Snapchat and YouTube.
The perfect timing.
TikTok came out at the right time. Before TikTok, there was a social site known as Vine, which was majorly used by millennials. Just like TikTok, Vine was a short video application where users could post looping video clips up to six seconds long. Vine was launched in 2013 and was owned and developed by Twitter.
Throughout its lifetime, it gained over 200 million active users, making it one of the most popular social media platforms of its time. Unfortunately, in October of 2016, Twitter announced that all new Vine uploads would be disabled. And in January 2017, the Vine fever was officially put to an end. This is when TikTok appeared and it had the same features as the extinguished Vine. Well, TikTok was able to fill a lot of the void left by Vine when it was launched for iOS and Android in 2017.
Considerate of concentration span of viewers.
Even though users can now make TikTok videos up to 10 minutes long, the majority of TikTok videos are short and easily watchable. This means that TikTok appeals to those with short attention spans as well as viewers with long attention spans. Typically, people are more likely to watch a 10-second video than they are a 10-minute video, and TikTok capitalizes on this fact with its short video capabilities.
Currently, there are also provisions for making longer videos hence content creators who make thicker content are also catered for so it is up to them to capture the attention of their audience.
Famous trends and Hashtags.
TikTok is very famous for its platform-specific trends, and these trends are constantly changing as well as capturing for viewers. The constantly variable trends always keep users interested in creating fresh content just to jump onto the trend. Almost every week there’s a new trending sound, dance, prank or challenge that pushes TikTok users to create more content.
User Friendly.
TikTok is also a user-friendly platform that makes it easy for content creators to create videos directly within the app. TikTok’s has unmatched video-editing tools and users don’t need to have tons of skill, advanced equipment, or previous video editing experience to create a video.
The beauty about TikTok is that it is not just fun and bliss but it is a platform that you can use to earn a few extra bucks. Check out how you can earn from the growing wave of TikTok.
How you can earn from TikTok.
The TikTok Creativity Program.
If you have a very huge following, you just might want to consider making money through the TikTok Creativity Program. The TikTok Creativity Program was announced in February 2023 and launched in May and it was created to replace the TikTok Creator Fund.
US-based creators with at least 10,000 followers and 100,000 authentic video views within the past 30 days are eligible to join this program, which, as of May 2023, is still in beta. The program should be available to more users in the coming months.
In order for you to be eligible, you must be at least 18 years old to sign up and you must meet the minimum follower and video view requirements. Keep in mind that Creators that are already enrolled in the previous TikTok Creator Fund can just switch to the Creativity Program.
Selling your own Products via TikTok.
Selling your own products on TikTok is an ideal way for monetizing every type of content. As a content creator, whether you are a dancer, a singer, or a comedian, you can make and sell your own merch to your most loyal fans.
Remember there is a wide variety of print-on-demand companies on the market and there is a variety of merchandise to choose from as well.
You might sell t-shirts, tote bags, pillow cases, hats, coffee mugs, stickers, notebooks or even an entire set of products combined, with your name, logo or face to your most loyal followers and fans.
Selling these kinds of products also has benefits beyond earning revenue. Owning branded merch gives your fans a deeper connection to your personal brand, and every follower who wears your merch spreads the word about your business that you need to promote online as well.
Making use of the Creator Marketplace.
One of the most innovative ways TikTok allows its creators to make money is through its Creator Marketplace. The Creator Marketplace helps connect the right brands to the right influencers and this helps in facilitating partnerships in a way that is very fast and easy for both parties. TikTok makes it incredibly easy to create valuable sponsored content.
Brands looking to run an affiliate marketing campaign can browse the marketplace and quickly shuffle through content made by creators they know are open to collaborations with brands.
The Creator Marketplace acts as a connecting agency, letting both sides indicate their willingness to work with one another. This aids in relieving some of the awkwardness of approaching influencers that marketers might experience with influencer marketing and vice versa.
Receiving Gifts from your followers and fans.
One of the most convenient ways of earning from TikTok is receiving gifts and tips from your followers. For a fast and easy way to accept donations, consider using a tipping platform. Tipping platforms work just like a real tip jar, and viewers who like your videos can thank you with a small donation.
The option is available to fans, but keep in mind that it is not mandatory, and they can donate any amount they like at any time they want.
As a creator using TikTok, you can also receive “gifts” from viewers on your Live videos or regular TikTok video posts. These digital gifts can be converted into dollars and then withdrawn to your own pockets.
Creating Sponsored Content.
Sponsored content on TikTok is defined as content for which you receive something of value. When you look at this, it is what you are after, right? A brand might pay you to make a TikTok video talking about how great their product is, or you might receive a free skydiving trip in exchange for posting about it.
Keep in mind however that it is a huge mistake to partner with companies whose views don’t align with your own. The way you engage with your audience is uniquely yours hence you need to work with companies that align with your content.
We can only achieve extraordinary things if we have an ordinary mind
Zhang Yiming
It has been an adventure tracing the growing wave of TikTok and how to earn from it. Good luck having fun while earning!
Frequently Asked Questions.
Is TikTok the fastest-growing social media?
Yes, TikTok and Reddit are the two fastest-growing social media platforms in the US that saw growth increase by more than 10% in 2021 alone. The third fastest-growing social network is LinkedIn.
Which country uses TikTok the most?
The United States uses TikTok the most. According to the latest data on TikTok’s advertising reach, the United States is home to the majority of TikTok users worldwide, with 113.3 million TikTokers residing there.
Who is CEO of TikTok?
The CEO ofTikTok is Shou Zi Chew. It is said that he got his start in tech at Facebook and shockingly, now his app is its biggest competitor. Prior to running the most popular social media app in the world, TikTok CEO Shou Zi Chew was an intern for one of his largest competitors.
Who is TikTok’s fastest growing audience?
While TikTok may get a reputation as being for teenagers, a full 24% of its global audience is women aged 18 to 24. Male users of this age bracket make up another 18%. 31% of TikTok’s audience falls into the 25 to 34-year-old age group.
Who invented TikTok?
Zhang Yiming is the main founder of Chinese tech giant ByteDance, best known for its insanely popular app TikTok, which has more than 1 billion users worldwide. Zhang stepped down as chairman of ByteDance in November 2021 after resigning as CEO in May that year, reportedly under pressure from the Chinese government.
