Usher Raymond IV, the renowned hitmaker of pop and R&B fame, is set to headline the highly anticipated Super Bowl halftime show on February 11, 2024, as confirmed by both the artist and the NFL. The electrifying performance will take place in Las Vegas and is expected to captivate audiences worldwide during one of the most-watched sporting events on the planet.
Expressing his excitement, Usher stated, “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before.”
With a string of chart-toppers like “U Got It Bad,” “My Boo,” “Yeah!” and “OMG” under his belt, Usher, a 44-year-old Atlanta native, emerged as one of the best-selling artists of the early 2000s. He has continued to thrive in the music scene, gaining immense popularity in recent years with his Vegas concert residencies.
Usher’s extensive catalogue of hits features collaborations with top-notch artists like Lil Jon, Ludacris, Alicia Keys, and will.i.am., hinting at potential special guest appearances during his halftime show performance.
The halftime show production since 2019 has been orchestrated by Roc Nation, the entertainment powerhouse founded by New York rapper-mogul Jay-Z. Past shows have featured iconic performances by Shakira and Jennifer Lopez, The Weeknd, a star-studded hip-hop showcase, and a career-spanning set by Rihanna in 2022.
Apple Music has taken the reins as the main sponsor of the event since last year, surpassing Pepsi with a reported $50 million sponsorship deal. The Super Bowl halftime performance slot remains one of the most coveted in the industry, given the game’s status as the most-watched US television broadcast. In 2022, the game attracted over 113 million viewers, with Rihanna stealing the spotlight with her long-awaited return to the stage and a surprise pregnancy announcement.